A 6-week live cohort that takes you from scattered growth knowledge to a complete system you can actually use at your job
Frameworks used by growth teams at
Why growth matters
Every day, mediocre products thrive at billion-dollar companies while brilliant ones go unnoticed. The difference isn't the product — it's the growth system behind it.
80%
of startups fail due to poor distribution, not bad products
5×
cheaper to retain an existing user than acquire a new one
#1
most in-demand skill for PM roles at top tech companies
The problem
There's no university degree for product growth. No structured curriculum. No single place that teaches you everything — from retention to engagement to activation.
Programs like Reforge charge thousands per year and are locked behind corporate sponsorships. Most individuals can't afford access.
You're piecing it together from blog posts, podcasts, YouTube videos, Twitter threads, and Lenny's Newsletter. No structure, no system.
MBA programs don't teach product-led growth. There's no degree, no certification, no structured path from zero to competent.
Without a framework, you're running experiments blind. Every mistake costs weeks of engineering time and lost users.
GrowPMM changes that.
One structured, affordable, live program that gives you everything — the frameworks, the system, and the community — in just 6 weeks.
What you'll learn
Each module builds on the last — from understanding why users stay, to bringing back the ones who left.
Week 1–2
Week 3
Week 4
Week 5
Week 6
How it works
This is a live, interactive experience designed around doing — not just watching.
Two 60-minute live sessions per week. No pre-recorded fluff — real-time teaching, Q&A, and discussion.
Work alongside 30 ambitious PMs and growth practitioners. Breakout rooms for hands-on exercises every session.
Proven frameworks from Facebook, Airbnb, Pinterest, and more — adapted so you can apply them at your company.
You'll leave with a complete, presentable growth plan: retention model, engagement loops, activation map, and resurrection playbook.
What's included
Who it's for
Who need to own growth metrics and build retention into their product roadmap.
Looking for a structured framework instead of piecemeal blog posts and podcasts.
Who know their product is good but can't crack sustainable distribution.
Transitioning from campaign-driven to product-led growth strategies.
The next cohort kicks off June 2026. Spots are limited to 30 to keep sessions intimate and high-signal.
30-day money-back guarantee · Installment plans available